Short video will not save a show nobody would finish. It will let a stranger hear one true sentence and decide the rest is worth an hour. That is the job of the clip.
A week that fits a solo host
- Publish the episode.
- Post one clip the same day, with the words burned in.
- Post a second clip two days later. Use a different line, not a remix of the first.
- If you have a third, save it for the day before the next episode.
Write the caption like speech
The on-screen line should be something you said, shortened only if it does not fit. Hashtags go at the end, three or four, not inside the sentence. 'A nicer mic hears more of the room, not less' does not need #podcasttips welded into the middle.
Point back to the episode in the caption or the first comment. The clip is the invitation. The show notes are where the chapters and the links live. Promote the crate, not a mystery file.
You do not need a trend. You need the sound off test: if the words are readable and the sentence is interesting, post it.